Rimmel brand ambassadors Cara Delevingne and Rita Ora have partnered with Coty, Rimmel and The CyberSmile Foundation to launch a new global campaign #IWILLNOTBEDELETED, aiming to tackle beauty cyberbullying by 'creating an online space where young people can share their experiences'.

Speaking at the campaign's London launch event, Ora commented 'I am really proud to work with Coty and Rimmel on this campaign and support the message that beauty cyberbullying is not okay. I hope that by working with a business the size of Coty, we can get this message out to millions of people worldwide and truly change things for the better'.